MOC Builder Wiki

Best Practices Section

Best Practices When Uploading a Product

Follow these tips to ensure your product listings are professional, clear, and optimized for visibility and sales.

1
Prepare High-Quality Images
Use sharp, high-resolution images with even lighting and a neutral background. Capture multiple angles and close-ups of key details, and avoid strong shadows or distracting elements. Thumbnails are displayed in a 4:3 format, so frame and crop images accordingly.
2
Write a Clear Title
Keep your product title concise and descriptive. Include key details like set compatibility or theme name. Example: Medieval Gate MOC.
3
Provide a Detailed Description
Use the description to highlight what makes your MOC unique - focus on its features, story, and design details rather than technical data.

Tell potential buyers what inspired the build, what functions or play features it includes, and what kind of display or building experience they can expect.

Example:
  • Describe the theme or setting (e.g., “A medieval watchtower guarding a hidden valley”).
  • Mention standout design techniques or clever part usage.
  • Explain if it’s modular, posable, or compatible with other builds.
  • Add a short backstory or creative touch to make it engaging.
4
Use Accurate Tags and Categories
Assign relevant categories and tags to help users find your product easily. Avoid irrelevant keywords and focus on accuracy. Alternate builds must be placed in their designated category. Additionally, include the original set number as a tag.
5
Verify Files Before Upload
Double-check that your instruction files, XML parts list, and images open correctly and match the product being listed. Broken or mismatched files can cause confusion and refunds.
6
Set Fair and Competitive Pricing
Research similar listings to find a balanced price. Avoid pricing too high or too low - consistency builds trust with your customers.
7
Site-Wide Discount
When you enable the Site-Wide Discount checkbox, you allow your MOC to be included in special promotional events such as May 4th Sales or Holiday Discounts that we run across the entire platform.

This means your product will automatically participate in these global discount campaigns without any extra setup on your end.

Benefits:
  • Increased visibility - your MOC will appear in featured sales and promotional banners.
  • Higher conversion rates - customers are more likely to purchase discounted items during campaigns.
  • Passive sales boost - you benefit from platform-wide marketing without manual price adjustments.
Pro Tip
Always preview your listing before publishing. Check for typos, formatting issues, and that images load correctly. A clean, professional listing increases conversion rates and reduces buyer questions.
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